James Sampey
A portfolio and resume website highlighting my sales and marketing experience, current and past professional work, and a personal collection of photography and video projects spanning the past 10 years.
Connect with me
Welcome to My Site! This is where I showcase my professional experience, education, skills, and expertise. Feel free to explore and get in touch with me for exciting opportunities.
PROFESSIONAL EXPERIENCE
Sales and Marketing Specialist
Jupiter Marine International
Palmetto, Florida
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Manage Jupiter Marine’s social media and digital content, from planning and posting to captions, engagement, and keeping everything on brand.
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Shoot and create original photo, video, and drone content for new models, custom builds, sea trials, factory updates, boat shows, dealer events, tournaments, and owner content.
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Get on camera for walkthroughs, sea trials, custom option highlights, product features, events, and short-form video content.
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Help plan and support boat shows, tournaments, dealer events, and special promotions, including event setup, marketing materials, social coverage, signage, and follow-up content.
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Collaborate with dealers, vendors, and other brands on promotions, event activations, giveaways, apparel/gear launches, and co-branded marketing opportunities.
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Update the Jupiter website in WordPress and Divi, including model pages, news posts, performance data, landing pages, forms, SEO updates, and custom sections.
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Work with Meta Business Suite, Adobe Creative Cloud, WordPress, Divi, YouTube, drones, cameras, email platforms, spreadsheets, analytics tools, and form systems.
PROFESSIONAL EXPERIENCE
Senior Account Executive
MicDrop Agency llc
St. Petersburg, Florida
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Developed and executed multi-channel marketing campaigns (social media, events, and content marketing), increasing brand awareness by 25% and generating a 15% increase in instore sales for large CPG companies coming from an activation event or social media post.
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Spearheaded sponsorship activation programs for entertainment, sports, and CPG industries, securing partnerships with national companies such as Pepsi, Starry, Mountain Dew, Walmart, Racetrac and national sports teams, such as the Miami Heat, Orlando Magic, and Nashville Predators closing deals valued at $400K–$600K AAV.
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Conducted data compiling to identify emerging trends and customer demographics, informing clients that the MicDrop Agency solution expanded client pipeline by 20%.
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Built and maintained strong relationships with key clients through regular communication and tailored support, achieving a 90% client retention rate.
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Analyzed sales and marketing performance metrics using Salesforce and HubSpot, providing data-driven insights to optimize campaign ROI and exceed revenue targets by 10%.
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Created engaging content (sales decks, brochures, social media graphics)
Operations Associate
MicDrop Agency llc
St. Petersburg, Florida
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Collaborated on brand identity development during startup phase, designing logos, website content, and promotional materials using Adobe Illustrator, Photoshop, and WordPress.
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Managed website updates and content creation, ensuring accurate client list and refreshing site design to maintain customer engagement.
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Strategized and produced marketing materials that supported sales team outreach and improved lead conversion rates by 12%.
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Assisted in planning and executing client-facing events, including product launches and promotional campaigns, enhancing brand and customer engagement.
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Utilized market analysis to allocate marketing resources effectively, achieving a 15% increase in campaign efficiency.
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Supported team in streamlining CRM processes, improving sales team workflows and client support.
Sales and Marketing Associate
Tommy's Florida
Clearwater, Florida
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Sales associate in new location selling high end water sports and boating equipment.
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Participated in marketing events at store and off premis talking to potential and current customers about Malibu and Axis Wakeboard boats and different watersports equipment that accompanies both brands.
May 2015 - November 2015
Paddle Board Manufacturer
LIVE Watersports
Clearwater, Florida
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Laid and cut fiberglass for paddle boards.
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Performed vacuum resin infusion on previously laid and cut fiberglass.
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Was tasked with keeping record of incoming and outgoing inventory on orders that shipped locally, nationally, and internationally.
October 2013 - April 2014
EDUCATION
Bachelor of Science - Commercial Entrepreneurship
Florida State University
Tallahassee, Florida
2017 - 2021