Texas Roadhouse and Nashville Predators Campaigns

See the program live below and learn about the campaign I oversaw from start to finish with Texas Roadhouse and the Nashville Predators. We wanted to push fans to Texas Roadhouse by giving fans in attendance of the hockey game a free appetizer.

Texas Roadhouse and Nashville Predators Campaign Highlights

MicDrop Agency powered its this campaign in the QSR/ Casual Dining vertical for Texas Roadhouse. The initial marketing was scheduled across multiple venue activations, including the NHL Nashville Predators game at Bridgestone Arena depicted in the video to the right.
Included serialized, unique code distribution meant each attendee could only receive 1 offer.
13% of arena attendees scanned the QR code
Of this number – approx. 50% of attendees claimed their offer